Mapping how patients search before they book

Keyword research across nine treatment pages and a 19-page structure built around how patients actually search before they book.

page site structure built around patient search

Client

Ophthalmology practice

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The brief

A specialist eye surgeon needed a site that patients could find while researching treatments, not only when they already knew the clinic’s name.

The approach

Keyword research covered nine treatment and service pages. That research shaped a 19-page architecture with a treatments hub, so each page answers one clear patient question and links to the next logical step.

Copy that converts

Homepage, treatments hub and service page copy were written to match search intent while staying medically careful and easy to read.

The brief

A specialist eye surgeon needed a site that patients could find while researching treatments, not only when they already knew the clinic’s name.

The approach

Copy that converts

Homepage, treatments hub and service page copy were written to match search intent while staying medically careful and easy to read.

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