The starting point
The product is a browser-based book formatting tool for authors and publishers. It launched with no organic footprint, competing against long-established formatting tools.
The plan
Instead of chasing the biggest keywords, the strategy picked a cluster competitors had left open: converting Word manuscripts for KDP. A full URL architecture and metadata sheet covered 27 pages, and 19+ articles were written around real author workflows.
Built for AI answers too
Every page followed a three-layer review covering SEO, AEO and GEO: answer-first sections, FAQ sets and clean structure, so the content can be quoted by AI assistants as well as ranked by Google.