Hi, I’m Arslan Younas · AI SEO Systems Architect

Rank on Google. Get cited by AI.

Independent SEO and AI search consultant with 5+ years across the USA, UK, UAE and EU. Technical foundations, entity clarity and content built to be quoted, so brands show up whether the answer comes from Google or an AI model.

Book a 30-min call

See the work

Taking on 2 new projects this quarter

Schema valid

Cited in AI answer

Indexed

drag me around

How I run an engagement

Sample flow · illustrative data

Diagnose

Where traffic and AI mentions come from today, and what changed.

Audit

Ship

Measure

yourbrand.com · Organic clicks, per week

Diagnosed

Week 1

Fixes shipped →

Week 18

/blog/comparison-page

Outside the top 20 for its main term

Fix first

sitemap.xml

Hundreds of URLs with stale lastmod dates

Queued

AI answers

Brand missing from category prompts

Queued

yourbrand.com · Organic clicks, per week

Diagnosed

Week 1

Fixes shipped →

Week 18

/blog/comparison-page

Outside the top 20 for its main term

Fix first

sitemap.xml

Hundreds of URLs with stale lastmod dates

Queued

AI answers

Brand missing from category prompts

Queued

Optimised where buyers look

Rankings on Google, citations in AI answers

Google

Gemini

ChatGPT

Perplexity

Claude

Copilot

Google

Gemini

ChatGPT

Perplexity

Claude

Copilot

By the numbers

Numbers with receipts.

By the numbers

Numbers with receipts.

Every figure names where it comes from. No vanity charts, no rounded-up guesses.

Every figure names where it comes from. No vanity charts, no rounded-up guesses.

5+

Years in SEO

Since June 2021 · intern to strategist

100K+

URLs diagnosed in one indexing audit

Found by Google, stuck as “not indexed”

4

Regions served

USA · UK · UAE · EU

4

Companies, in-house and agency

Intern in 2021 → Sr. AI SEO Strategist today

4

Companies, in-house and agency

Intern in 2021 → Sr. AI SEO Strategist today

Selected work

Real problems, fixed properly.

Selected work

Real problems, fixed properly.

Client names stay private unless they’ve agreed otherwise. Full write-ups are available on request.

Client names stay private unless they’ve agreed otherwise. Full write-ups are available on request.

Enterprise · Indexing

100K+

pages stuck in “Discovered, currently not indexed”

Multi-tenant streaming platform

Pulling a streaming platform out of indexing limbo

Six figures of pages Google had found but would not index. Sitemaps rebuilt, metadata corrected and every fix tracked against an indexing assessment.

Read the case study

Multi-tenant streaming platform

Pulling a streaming platform out of indexing limbo

Six figures of pages Google had found but would not index. Sitemaps rebuilt, metadata corrected and every fix tracked against an indexing assessment.

Read the case study

SaaS · Content + AEO

27

pages mapped in the URL architecture

Zero to found: a SaaS launched from a blank domain

A browser-based book formatting tool with no organic footprint. Full URL architecture, 19+ articles and a low-competition “Word to KDP” cluster chosen as the first beachhead.

Healthcare · Site architecture

19

page site structure built around patient search

Mapping how patients search before they book

Keyword research across nine treatment pages and a 19-page structure built around how patients actually search before they book.

Security · Hack recovery

Root

cause fixed at the CMS level, not page by page

Hacked: purging injected casino spam at the root

Injected gambling URLs found, sorted, disavowed and blocked, with fixes pushed down to the CMS so they don’t come back.

HR tech · Schema + AI search

JSON-LD

for jobs, companies and sitemaps

Job pages that AI agents read as entities

JSON-LD and sitemaps that let job and company pages read as clean, connected entities for search engines and AI.

Services

Search has two front doors now. Both get covered.

Services

Search has two front doors now. Both get covered.

Classic SEO still drives most clicks. AI answers decide who gets mentioned. The work is planned so one effort pays off in both places.

Classic SEO still drives most clicks. AI answers decide who gets mentioned. The work is planned so one effort pays off in both places.

Technical SEO

Crawling, indexing, Core Web Vitals, redirects and canonicals. The plumbing that decides whether anything else counts.

Audits

Indexing

Site speed

GEO

Generative Engine Optimization: content and mentions shaped so AI assistants pick your brand and cite it by name.

Citations

Prompt tracking

Brand mentions

AEO

Answer Engine Optimization: questions answered in the exact shape snippets, voice and chat replies lift word for word.

FAQ systems

Snippets

Voice search

Entity SEO

One consistent identity across the web, so search engines and language models know exactly who you are.

Knowledge graph

Schema

sameAs

Topical authority

Topic maps and site architecture that cover a subject end to end, then internal links that hold it together.

Topic clusters

Architecture

Internal links

Local & international

Google Business Profile, citations and multi-region setups for brands selling in more than one market.

GBP

Local citations

Multi-language

Local & international

Google Business Profile, citations and multi-region setups for brands selling in more than one market.

GBP

Local citations

Multi-language

Why work with me?

Most SEO retainers report rankings and hand you a backlog. I ship the fixes, track Google and AI answers side by side, and tie every task to the pages that bring in business.

How the work is scoped · 2026

Most SEO retainers report rankings and hand you a backlog. I ship the fixes, track Google and AI answers side by side, and tie every task to the pages that bring in business.

How the work is scoped · 2026

What changes

Typical SEO retainer

Reports and recommendations

Working with me

Strategy that ships

Measurement

Google rankings only

Rankings and AI citations, tracked together

Audits

Generic 200-point checklist

Fixes ranked by impact on revenue pages

Delivery

A backlog left for your team

Fixes shipped, reviewed with you first

Brand

Pages optimised one by one

One clean entity across the web

Reporting

Monthly PDF

Every number with its source and date

Experience

Five years across four teams and three continents.

Experience

Five years across four teams and three continents.

From intern to senior, working with in-house teams, offshore partners and clients in the USA, UK, MENA and Europe.

From intern to senior, working with in-house teams, offshore partners and clients in the USA, UK, MENA and Europe.

May 2024 – Present

Sales & Marketing

Sr. AI SEO Strategist

Cyber Nest · USA

Lead technical, content and AI search SEO for the company site and client builds

Rebuilt site architecture, internal linking and schema for crawlability and rich results

Built SEO, AEO and GEO tracking with AI-assisted, automated reporting dashboards

Lead technical, content and AI search SEO for the company site and client builds

Rebuilt site architecture, internal linking and schema for crawlability and rich results

Built SEO, AEO and GEO tracking with AI-assisted, automated reporting dashboards

May 2023 – May 2024

Offshore collaboration team

SEO Analyst

Intelliscence logo

Clicktap – Intelliscence · UAE

Aligned SEO roadmaps with wider digital marketing and product launch plans

Intent-led content strategy, keyword clustering and competitor research

Worked with design and development teams to fix UX, speed and technical issues

Aligned SEO roadmaps with wider digital marketing and product launch plans

Intent-led content strategy, keyword clustering and competitor research

Worked with design and development teams to fix UX, speed and technical issues

Oct 2021 – May 2023

Development & Marketing

SEO Specialist

Tech Nerds logo

Tech Nerds · USA

Ran technical and content SEO programmes that built brand authority

Partnered with developers on site structure, performance and indexation

Competitor and market research that shaped positioning and priorities

Ran technical and content SEO programmes that built brand authority

Partnered with developers on site structure, performance and indexation

Competitor and market research that shaped positioning and priorities

Jun 2021 – Oct 2021

Social Media & PR

SEO Intern

Ideoversity logo

Ideoversity · Pakistan

Keyword research and on-page optimisation: titles, headings, internal links

Content audits and gap analysis across service and blog pages

Performance tracking in SEMrush, Moz and Google Search Console

Keyword research and on-page optimisation: titles, headings, internal links

Content audits and gap analysis across service and blog pages

Performance tracking in SEMrush, Moz and Google Search Console

Stack & credentials

The tools behind every number.

Stack & credentials

The tools behind every number.

Data first, opinions second. These are the tools used day to day, plus the certifications and study behind them.

Data first, opinions second. These are the tools used day to day, plus the certifications and study behind them.

  • Search Console

  • Tag Manager

  • PageSpeed Insights

  • Ahrefs

  • Screaming Frog

  • Yoast SEO

  • ClickUp

  • Notion

  • Google Analytics 4

  • Looker Studio

  • Microsoft Clarity

  • SEMrush

  • Rank Math

  • Jira

  • Trello

  • Framer

Google Digital Garage

Fundamentals of digital marketing

Google Analytics

Measurement and reporting

Google Ads

Search advertising

Ahrefs

SEO certification

Education

NCBA&E logo

2024 – 2026

Final year

BS Computer Science

NCBA&E, Lahore

2022 – 2024

Completed

ADP Computer Science

Superior University, Lahore

Government Graduate College of Science, Lahore logo

2019 – 2020

Completed

ICS (Intermediate in Computer Science)

Govt. College of Science, Lahore

Portrait of Arslan Younas

5+ yrs in SEO

Lahore, PK

Est. 2021

Fig. 01

hi, that’s me

About me

The person behind the work.

People don’t scroll ten blue links anymore. They ask one question and read one answer. If your brand isn’t inside that answer, it isn’t in the conversation, no matter where the page ranks.

Over five years in SEO, from intern to senior roles across the USA, UK, MENA and Pakistan, I kept seeing the same thing: good businesses with solid sites, quietly missing from the places their buyers now ask.

My approach is simple. Careful technical work, one clear identity across the web, and content worth citing. Measured by one thing: whether you get found and named.

Arslan Younas

AI SEO Systems Architect · Lahore, Pakistan

Download my resume

About me

The person behind the work.

People don’t scroll ten blue links anymore. They ask one question and read one answer. If your brand isn’t inside that answer, it isn’t in the conversation, no matter where the page ranks.

Over five years in SEO, from intern to senior roles across the USA, UK, MENA and Pakistan, I kept seeing the same thing: good businesses with solid sites, quietly missing from the places their buyers now ask.

My approach is simple. Careful technical work, one clear identity across the web, and content worth citing. Measured by one thing: whether you get found and named.

Arslan Younas

AI SEO Systems Architect · Lahore, Pakistan

Download my resume

FAQ

Questions before you book a call?

Short, straight answers. Anything else, ask on the call.

What do you do?

I help brands get found on Google and named in AI answers. That covers technical SEO, GEO, AEO, entity SEO, content strategy and local or international setups.

Who do you work with?

SaaS companies, service businesses, clinics and online brands, mostly in the USA, UK, MENA and Europe. Startups and established teams both.

What’s the difference between SEO, GEO and AEO?

SEO gets your pages ranked. AEO shapes them so answer boxes and voice results lift them directly. GEO makes your brand the source AI assistants trust enough to cite. The best results come from doing all three on the same foundations.

Can you guarantee rankings or AI citations?

No, and anyone who does is guessing. What I do promise: honest diagnosis, fixes ranked by impact, and clear reporting so you can see exactly what moved.

How soon will I see results?

Technical fixes often show up within weeks. Content and authority work usually takes a few months to compound. You get a realistic timeline after the audit, not before.

How do we get started?

Book a free audit call. You get a first read on what is holding the site back and whether working together makes sense.

What do you do?

I help brands get found on Google and named in AI answers. That covers technical SEO, GEO, AEO, entity SEO, content strategy and local or international setups.

Who do you work with?

SaaS companies, service businesses, clinics and online brands, mostly in the USA, UK, MENA and Europe. Startups and established teams both.

What’s the difference between SEO, GEO and AEO?

SEO gets your pages ranked. AEO shapes them so answer boxes and voice results lift them directly. GEO makes your brand the source AI assistants trust enough to cite. The best results come from doing all three on the same foundations.

Can you guarantee rankings or AI citations?

No, and anyone who does is guessing. What I do promise: honest diagnosis, fixes ranked by impact, and clear reporting so you can see exactly what moved.

How soon will I see results?

Technical fixes often show up within weeks. Content and authority work usually takes a few months to compound. You get a realistic timeline after the audit, not before.

How do we get started?

Book a free audit call. You get a first read on what is holding the site back and whether working together makes sense.

You’ll talk to me directly, not an account manager

Talk to me directly

Find out what’s holding your site back.

A free 30-minute audit call. Technical health, AI visibility and the three fixes worth doing first.

Book a 30-min call

Hire on Upwork

Create a free website with Framer, the website builder loved by startups, designers and agencies.